Crimson Tree Software

The Objective

Crimson Tree had spent more than two decades building elite tax technology solutions trusted to solve the most complex partnership tax issues. The brand needed to preserve its legacy while signaling its AI-driven future. Today, the modern aesthetic is grounded by subtle retro elements that demonstrate professionalism and reflect the team's legacy: absolute mathematical certainty and elite engineering.

What We Built

• Architected a complete website redesign with the company's own AI technology to preserve the brand's legacy and reflect its new direction.
• Engineered elite investor presentations and sales materials to support an ambitious market entry against massive legacy incumbents.
• Orchestrated strategic introductions, leveraging our network to connect the leadership team to tier-one bankers and advisors.

Summary

We delivered a unified branding system and social media presence that reflected the company's history and interest in growing new partnerships and expanding their customer base. For the brand and early Squarespace website redesign, the engagement earned global recognition with a Silver Vega Award. The website was then completely reengineered using our AI-accelerated web development process and the company's own AI technology, Second Wind. This work was recognized with three Platinum dotCOMM Awards for B2B site, website home page design, and website redesign.