For companies coming out of stealth mode who are ready to establish their presence.
One of the first things to do after launching your company is to secure your brand on social media and set up those pages so everything ties back to your website. This guide will help you get organized so you can knock it out in one session.
Before You Start
Have these assets ready:
- Square logo: Company profile image (appears next to every post and comment)
- Landscape banner image: Visual for the top of your page (not just your logo — use brand imagery, a solid image with your tagline, or hyper-relevant photography)
- About statement: 2-3 sentences explaining what you do and who you serve
- Tagline: 5-7 words that deliver your core message
Setting Up Your LinkedIn Company Page
Header Section
This immediately confirms your audience is in the right place. It's your brand identity at a glance.
Page Info:
- Company logo: Upload a square logo. If it's tight to the edges, you'll need to add negative space so the circular crop doesn't cut it off
- Company name: Up to 100 characters
- LinkedIn public URL: Customize a clean address like linkedin.com/company/yourcompany
- Tagline: A single line that describes what you do and who you serve (up to 120 characters)
Buttons (optional):
- Direct message and custom buttons directed to your CTA URL ("Visit Website," "Contact Us")
About Section
This is where you'll provide context and help people understand what you do.
Details:
- Overview: Full company description (up to 2,000 characters) that explains your value proposition, who you serve, and what sets you apart
- Website URL
- Industry: Start typing to see LinkedIn's categories
- Company size: Select your range
- Company type: Self-owned, partnership, privately held, non-profit, etc.
- Phone
- Year founded
- Specialties: Add up to 20 keywords
- Location(s)
What Comes Next
Once your page is live, the next step is activity.
A few things to consider:
- Publish your first post soon after launch (introduce your company, share what you're building, or share information about your product launch)
- Decide on a cadence that fits your capacity: weekly, monthly, or just for major announcements — and use that as a goal to stay on track
- Engage occasionally as your brand by commenting on relevant posts and sharing updates when they matter
Perfection and constant activity don't need to be your goal. In the beginning it's just about showing up.
Need help establishing your brand? Let's connect.